SVD x Asics Gel-Kinetic 2.0
For the launch of the ASICS Gel-Kinetic 2.0 at SVD, powered by ASICS, we brought its Salone del Mobile debut into a local Barcelona experience. Inspired by the idea that just 15 minutes and 9 seconds of daily activity can reset your body and mind, we gathered a community for a day of movement, nature, and shared moments—capturing a lifestyle rooted in connection and well-being.
Designed a full-funnel digital experience for the ASICS Gel-Kinetic 2.0 at SVD, including invitation design, responsive landing page UI, newsletters, and paid media assets—crafted with the SVD creative team.
